Financial Times 2026-05-05-2
'It's crucial': how AI is reshaping the fragrance industry
Givaudan, Symrise, and dsm-firmenich spent eight years building proprietary ingredient databases with AI tooling now in production at the world's largest consumer brands, and they still trade on commodity-chemistry multiples. Moodify's ML-driven formulation compresses the canonical 18-month development cycle to three months at 30% lower cost; FoodPairing's digital consumer panels hit 77% accuracy against real panels — a direct shot at a $50B+ research industry that gets no equity-market scrutiny. The frontier-lab-doesn't-verticalize pattern is now four verticals deep and priced in nowhere.