Gartner

2 items

The Verge 2026-04-10-2

Can AI responses be influenced? The SEO industry is trying

A gold rush of GEO firms promising AI chatbot citations is running headlong into SparkToro data showing AI search volume is 10 to 100x below the hype: traditional search, Amazon, and YouTube each outpace ChatGPT on desktop. The real signal is structural: every manipulation tactic (self-dealing listicles, hidden prompt injection, keyword-stuffed landing pages) creates a dependency on retrieval being broken. Retrieval improvement is the core competency of Google, OpenAI, and Anthropic; GEO investment is effectively a short position on their ability to fix it.

Wall Street Journal 2026-03-08-3

Can AI Replace Humans for Market Research?

$100M Series A announcement dressed as trend piece. CVS's "95% accuracy" claim is backtested against known answers — the real test is predicting unknown findings, which nobody's shown. Digital twins for market research are a cost/speed optimization, not a new form of intelligence. The hard-to-reach population simulation (chronic disease patients from sparse data) is where overconfidence becomes actively dangerous.