The New York Times 2026-04-29-3
A.I. Helps Online Ad Businesses Boom
The AI ad boom story isn't $56B in 'AI-related sales'; it's that targeting flipped from advertiser-specified to platform-recommended, and most marketing orgs still don't see it. L'Oréal ran 800 campaigns across 23 countries by handing the audience question entirely to Google; DribbleUp outsourced two years of Facebook targeting to Meta's models and now spends more, not less. CMOs still drafting keyword and demographic playbooks aren't behind the curve — they're operating in a paradigm the platforms have already deprecated.