Exclusive | Adobe Unveils Agents for Businesses Amid Threat of AI Disruption
Shantanu Narayen's claim that token spend routes through Adobe's applications rather than directly to model providers is either the smartest incumbent defense in enterprise software or the most expensive assumption nobody is testing publicly. Adobe and Salesforce ran the same play on the same day: expand model partnerships, ship agent orchestration, reframe token economics as proof the application layer still matters. The number that determines whether this holds is what share of enterprise agent token spend actually routes through application-layer incumbents versus going direct, and no analyst is publishing it. Google's internal routing behavior, reported separately this week, is the most honest data point available: Googlers on the Gemini team used Claude Code instead, suggesting that when practitioners have a choice, application-layer loyalty doesn't survive capability gaps. Adobe at minus 30 percent YTD is a structurally different bet depending on where that routing number lands, and the incumbents are betting the whole defense on a figure they don't control.