Wall Street Journal — Heard on the Street 2026-04-30-1
The Clock Is Ticking for Big Tech to Make AI Pay
The market split the hyperscalers 14 percentage points apart on April 29 — Google up 7, Meta down 7 — on essentially the same balance sheet shape, which means investors stopped pricing Big Tech capex as a single risk factor. The new metric is AI revenue per depreciation dollar, and Google's 16 billion tokens per minute disclosure is the template every other CFO copies by Q3. With $430B in annual depreciation projected within five years against $372B in combined net income last year, the companies that can't show that attachment quality will face structural margin compression, not a narrative problem.