brand-strategy

2 items

The New Yorker 2026-04-26-2

A.I. Is Making Influencing Even Faker

A 300,000-member Facebook group, organized Discord pornbot mentorships, and a fictional Army recruiter with a million followers reveal the same structural shift: race, body type, and demographic archetype have become A/B-testable parameters in attention monetization, with measurable conversion lift. The contrarian read isn't whether brands should use synthetic creators — it's that every brand running influencer marketing now has undisclosed synthetic exposure and zero audit infrastructure to price the liability. The provenance gap shows up brand-side, not consumer-side: consumers tolerate fake; CFOs underwriting the next campaign cannot.

# tags

synthetic-media creator-economy ai-identity content-provenance platform-strategy advertising ai-displacement ai-trust-signals new-yorker ai-content-markets ai-1.0-defensibility saas-margins agentic-ai-viability brand-strategy consulting whitespace-adjacent

brand-strategy

Hating AI is good, actually

A.I. Is Making Influencing Even Faker