Bloomberg 2026-03-31-3
OpenAI's ChatGPT App Store Took Aim at Apple, But Results Lag So Far
Six months in, ChatGPT's app store has 300 integrations and partners are deliberately capping functionality to protect their own customer relationships. Instant Checkout signed 12 merchants out of millions before OpenAI scaled it back; sales tax collection still isn't built, the SDK is buggy, and developers report no usage data and an opaque approval process. The retreat from embedded checkout to app-based checkout to product discovery traces a company working backward from the transaction layer it never controlled.