Bloomberg

Microsoft Copilot Paid Pivot: Wall Street as Product Manager

Microsoft's Copilot pivot from free-bundled to paid-first was driven by Wall Street feedback, not user demand: Althoff said the quiet part out loud. The April 15 paywall removing Copilot from Office apps for unlicensed users mechanically forces conversion, conflating a squeeze play with adoption. The real test arrives at first annual renewal, when CFOs ask what $30/month actually delivered and the churn clock starts.