WSJ 2026-03-12-2
WSJ: Why Ads in Chatbots May Not Click — And Why the Real Story Is in the Sidebar
WSJ frames chatbot ads as "hard but inevitable" — but the structural case is stronger than that: conversational interfaces have weaker intent signals, lower interruption tolerance, and no proven CPM benchmarks. OpenAI's $730B valuation forces ad experiments that Google's $300B/yr ad base doesn't require. The buried lede: OpenAI and Anthropic hiring McKinsey to drive enterprise adoption suggests the real monetization gap isn't consumer ads vs. subscriptions — it's that enterprise product-market fit still requires human consultants to close.