Perplexity

2 items

Financial Times 2026-03-12-1

The AI pension advisers are already here

50%+ of UK adults already use AI for financial guidance, yet the article buries the structural story: the marginal cost of personalized financial advice is collapsing to zero. JPMorgan's Bilton warns "always use a human adviser" — from a firm that killed Nutmeg and has $3T+ AUM to protect. The real question isn't whether AI gives wrong pension advice; it's whether a £15K/year advisory fee can survive a free alternative that improves with every interaction.

WSJ 2026-03-12-2

WSJ: Why Ads in Chatbots May Not Click — And Why the Real Story Is in the Sidebar

WSJ frames chatbot ads as "hard but inevitable" — but the structural case is stronger than that: conversational interfaces have weaker intent signals, lower interruption tolerance, and no proven CPM benchmarks. OpenAI's $730B valuation forces ad experiments that Google's $300B/yr ad base doesn't require. The buried lede: OpenAI and Anthropic hiring McKinsey to drive enterprise adoption suggests the real monetization gap isn't consumer ads vs. subscriptions — it's that enterprise product-market fit still requires human consultants to close.